Forecast: Messaging revenues to grow to $224B by 2013
Thursday, December 04, 2008 , 10:58 PM
Posted by Hamza Jilani
Messaging will remain the driver behind mobile data revenues for years to come, yielding an anticipated $224 billion by 2013—60 percent of combined non-voice revenues—according to a new forecast by market analysis firm Portio Research. Portio says messaging traffic volume and revenues will remain a cash cow for operators even in the face of continued economic turmoil—while media-rich MMS, enterprise-based mobile email and youth-conscious mobile IM will all generate carrier income, SMS will continue to lead due to its low cost, relative ease of use and interoperability across all networks. Portio notes that in the U.S., monthly SMS use per subscriber is now almost double the European average, and in the Philippines, users now send more than 750 messages each month.
The Portio report calls mobile IM the “rising star in the mobile messaging constellation,“ predicting worldwide usage totals will grow from 111 million subscribers in 2008 (representing about $2.5 billion in revenues) to 867 million subscribers by the close of 2013 ($12.4 billion) despite lingering interoperability concerns. Also growing: MMS, especially in regions like the U.S. and China. Portio anticipates worldwide MMS traffic will exceed 75 billion messages in 2008, with future growth promising thanks to the flood of affordable, camera-equipped handsets entering the Asian market. Japan remains the sole market where consumer mobile email use now tops SMS, although email remains the dominant form of enterprise communication—still, Portio believes mobile email users worldwide will quadruple from roughly a quarter of a billion users in 2008 to over a billion users by the end of 2013.
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Mobile content billions
Wednesday, December 03, 2008 , 02:00 PM
Posted by Hamza Jilani
According to Juniper Research, the global market for mobile content will rise from $20bn in 2007 to $64bn in 2012
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Mobile Game Industry Maturing: Report
Wednesday, December 03, 2008 , 01:56 PM
Posted by Hamza Jilani
The number of new businesses entering the mobile games industry peaked in 2003, but the total number of active companies is still increasing according to UK based research group the Multimedia Research Consultancy in Games On Deck. The analysts counted 1,968 actively trading developers, aggregator-distributors, publishers and portals across 93 countries. 57 percent of actively trading companies in the mobile games space are start-ups targeting the market, while the 43 percent are companies that expanded their operations to include mobile games. More than half of the companies currently active have been trading in mobile games for 5+ years. The trend of fewer entrants but increasing participation is viewed as “a classic market development pattern suggesting sector maturity and consolidation, rather than decline”.
Last year 50 companies in the industry went defunct and 35 were acquired and had their brand identity eliminated. Another 20 were acquired and had their brand identity retained, and 41 start-ups entered the industry along with 37 companies diversifying into mobile games. Ten companies moved out of mobile games but are still trading.
The research also found 524 portals which currently offer mobile games downloads, of which 28 percent are run by operators and 7 percent by MVNOs.
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